09.03.2008

Dove TV campaign language adaptation for two products.

Dove Trilogy Base Tanning TV 30” + 15’’

Everybody wants to look fabulous, that is why Dove wants to advertise for its Summer Glow Product as most of us agree that we look better tanned. The majority of people get depressed in winter because of the lack of sun, by looking tanned, we feel healthier and happier. Dove is trying to say that it is acceptable to look tanned all year round and that you do not have to wait until summer. When the sun does shine however, some products from the new line also have an added element to help protect you from the damaging effects of the sun (SPF).

Dove Deo Core TV 30’’ + 15’’

Our creative bull’s eye is 24 years old. She’s single, works full time and spends most of her free time socializing with her friends.

She’s very motivated to look her best, and seeks out ways to boost her look through the latest fashions, cosmetics and her personal care routine. Her underarms are frequently on show – in social situations or nights out – and it’s important that they’re always seen as clean-shaven and dry.