19.03.2008

Dove TV campaign language adaptation for nine products.

Dove Bold Deo Aerosol – Green TV 15’’
Dove Bold Deo Aerosol TV – Yellow 15’’
Dove Bold Deo Roll on – Green TV 5’’ tag

Our consumer is in her early 20’s (25), and is quite driven – she works hard and plays hard. She tends to spend a lot of money on toiletries and is attracted to beautiful and trendy products. Her morning shower is important to her as it kick starts her day. She likes to use products that uplift her, and maintain that freshly showered feeling.

Dove Bold – Yellow TV 15’’
Dove Bold – Green TV 15’’
Dove Bold – Green TV 25’’
Dove Bold – Green 5’’ shower gel range tag
Dove Bold – Yellow TV 25’’
Dove Bold – Yellow TV 5’’ : cross category range and bar tag

Our consumer is in her early 20’s (25), and is quite driven – she works hard and plays hard. She tends to spend a lot of money on toiletries and is attracted to beautiful and trendy products. Her morning shower is important to her as it kick starts her day. She likes to use products that uplift her, and maintain that freshly showered feeling.