We create flexible and highly communicative visual identity systems for high-end brands of all sizes. We believe in a timeless, crafted aesthetic and ensure that each of our identities has the capacity to evolve alongside the businesses it represents.

A strategic approach
Our identities are the product of rigorous process. They are the result of gaining an in-depth understanding of our clients’ business, its practices, values and aspirations. A visual identity is integral to an organisation’s business strategy so we make sure we get under its skin before we pick up our pencils.

Our logos don’t exist in a vacuum
Each logo we create is part of a meticulously realised identity system defining how a brand communicates across all media. Our brand guidelines ensure that our visual identities are successfully carried across all of the organisation’s communications, not just the ones we create.

Classic, yet forward-thinking
We don’t follow trends. Our identities are timeless, but have the ability to evolve alongside the businesses they represent. This is particularly the case in the luxury sector, where a brand’s heritage is often a core value. We are experts in communicating a classic aesthetic with contemporary and forward-looking sensibilities.

A breadth of experience
We have created logos, identities, custom typefaces, brand guidelines and more for brands in a variety of sectors including charity and lifestyle, premium food and drink, events and media. We work with start-ups, global brands and everyone in-between.